The sportiest Seats have long used the Cupra name, but it's now been turned into a standalone sub-brand, in much the same way as Fiat's sportiest models are badged as Abarths.

Like Abarth, some of Cupra's models including the Ateca and Leon are extensively reworked Seats, but models such as the Born and Formentor are exclusive to Cupra.

Whilst Cupras are closely related to equivalent models from Seat and Volkswagen, they are generally tuned to provide a more engaging driving experience.